In a bold and controversial move, Albanian TV station Zjarr grabbed headlines by featuring news anchors delivering updates while wearing open jackets with nothing underneath. This provocative approach, introduced in 2016, aimed to boost ratings and provide what the station owner described as “transparent and naked” news reporting. READ MORE BELOW

Breaking Tradition in a Conservative Culture

Albania, a historically conservative country with a significant Muslim population, was once under the strict rule of communist dictator Enver Hoxha. Zjarr TV owner Ismet Drishti defended the decision, explaining it as both a statement of transparency and a way to attract attention in a competitive media environment. “In Albania, where the news is manipulated by political powers, the audience needed a medium that would present the information like it is – naked,” Drishti said.

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